Chairman of Sengtor: The 25th anniversary of brand advancement, the road of change is coming

  • 2022-04-27
2022 is the 25th year that the Sengtor brand was established and developed upwards. If we say that after 25 years of hard work, what is the biggest change of the Sengtor brand, perhaps we can find the answer from the brand power, marketing power, product power and reform power of the company.

In April this year, on the occasion of the 25th anniversary of the establishment of the company, Ms. Ren Xuefen, the chairman of Sengtor Brand, made a comprehensive summary of the company's overall strategic plan, and divided the four stages and development expectations of the brand's comprehensive advancement.


From 1997 to 2010, it was the first stage of the precipitation and accumulation of the Sengtor brand. The predecessor of Sengtor Company was HenWEI  Plastic Bag Factory, which was founded in 1997. It has only 20 employees. It has a small and sophisticated organizational structure, and often adopts an extensive model in which the boss directly manages the employees. During this period, the company successively established two product brands, " SENGTOR" and " HENWEI", with a team of 20 people supporting the annual sales of 20 million. The company has used it for 13 years.


From 2010 to 2021, the Sengtor brand entered the second stage of rapid development. Since 2010, the brand has accelerated the pace of marketing expansion, vigorously recruited and established a talent echelon, the number of employees has increased from 20 to 150, and the annual sales of the brand has jumped from 20 million to 120 million. In the past 11 years, the company's management form has changed, abandoning the traditional extensive management model, but transforming it into controlled management. Product power, brand power, and marketing power have become important directions to lead the company's advancement.


From 2021 to 2022, the brand will enter the stage of comprehensive and advanced reform of development. The company has introduced a top-down management mechanism reform, and established a cadre manager-level management mechanism integrating salary, promotion and assessment. The magnitude of the enterprise determines the magnitude of the talent. This year, the company has comprehensively accelerated the reserve of high-tech and marketing talents. This year, Sengtor brand employees expanded to 250 people, setting a target of 200 million. Through regular PK between creative elites and intensive marketing skills training, the expansion of the sales model will be fully accelerated, the market share of core products will be expanded, and the production capacity upgrade and optimization strategy will be driven in parallel. In this way, the upward reform of the Sengtor brand has officially opened, and the depth and breadth of the brand has been comprehensively advanced.

It is hoped that in the future, in 2025, the Sengtor brand can smoothly enter the fourth stage. Sales exceeded 500 million, 1 billion or even billions of dollars. To break through this goal, we also need to solve problems such as marketing, product, talent, management standards, and capital.


I have always believed that these goals cannot be achieved without reform. Our reform is already being implemented, and the reform of the enterprise will bring inevitable pains. I always firmly believe that although the road is long and difficult, the road will come, and the road will be stable and far-reaching. I believe that the future of the Sengtor brand will make the environment and human life better!

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